Boorito

A tradition dating back to the early years of Chipotle, "Boorito" is the annual Halloween celebration when customers dressed in costume receive discounted entrees. Over the years, Boorito has been used to further the Chipotle mission, or simply to have fun with our guests. These films are a sample of the campaigns created around Boorito.

The first film, entitled "Endless Line" portrays a Chipotle restaurant in an alternate reality serving only processed food.

Agency Piro & Chipotle Internal
Director: Tim Piper
Writers: Daniel Rosenberg & Tim Piper
Director of Photography: Christophe Lanzenberg

BOORITO SCARECROW

To compliment the Scarecrow campaign that preceded it, the Scarecrow Boorit film takes a humorous look at the horror genre using the hero from our Emmy award winning film.

Agency: CAA Marketing & Chipotle Internal
Animation: Moonbot Studios
Directors: Limbert Fabian, Brandon Oldenburg
Producers: Lampton Enochs, William Joyce

‍

BOORITO ABANDONED

"Abandoned" was made to benefit Farm Aid. The proceeds from sales during Boorito provided financing to farmers under threat of losing their land. The film features the Willy Nelson classic "Mammas Don't let you Babies Grow up to be Cowboys" performed by Karen O.