“A Love Story” is an original, animated short film that follows the story of two young entrepreneurs, Ivan and Evie, and the escalating rivalry that leads them to build competing fast food empires before realizing the error of their ways. The film is set to a remake of the Backstreet Boys’ 1999 hit song “I Want it That Way” recorded as a duet by GRAMMY Award® winner, Alabama Shakes’ lead singer Brittany Howard and GRAMMY Award® nominated My Morning Jacket frontman Jim James.
The film was supported by an extensive online campaign including a game in which customers could earn free food from Chipotle while learning a little about fresh ingredients.