Cultivating Thought is a campaign built around Chipotle packaging that features original essays written by influential thought-leaders, authors, actors and comedians. It was created in partnership with New York Times best-selling author Jonathan Safran Foer (Extremely Loud and Incredibly Close, Eating Animals, Everything is Illuminated), who curated the series. The packaging features stories from authors including:

• Agency: Chipotle Internal
• Creative Direction: Anna Tou
• Producer: Jonathan Safran Foer
• Artists & Writers:  Toni Morrison, Malcolm Gladwell, Sarah Silverman, Michael Lewis, Bill Hader, Judd Apatow, George Saunders, Sheri Fink, Steven Pinker